Bhalo Khabo Bhalo Thakbo

Nutrition For All

Bhalo Khabo Bhalo Thakbo

Join the BKBT movement

Global Alliance for Improved Nutrition - GAIN is a Swiss foundation launched at the UN in 2002. GAIN aimed towards transforming food systems to tackle the human suffering caused by malnutrition.

Bhalo Khabo Bhalo Thakbo is a social campaign led by the adolescents of Bangladesh; jointly supported by GAIN and Shornokishoree Network Foundation (SKNF). The campaign aims to motivate adolescents to make better quality food choices, to encourage manufacturers to produce better quality foods, and policymakers to generate supportive policies.

1 Million Pledges - Playful Campaign

The goal of the campaign was to develop good eating habits for the adolescents for a better future. We set a target to get 1 Million pledges from adolescents on the Bhalo Khabo Bhalo Thakbo platform. We collaborated with SKNF for offline outreach.

Most Basic to Most Sophisticated.

A simple landing page. We experimented with 15 adaptations of the pledge form and finally stuck to the one that got the highest conversion.

Joyful Contents. Colorful Emotions.

We created vibrant content with adaptations and created media strategies that got the most conversions. Our contents were engaging, dynamic, and relevant.

Go Corona Go

The Digital throttle

In 2020 when the pandemic hit, all our outreach came to standstill with schools and institutions in lockdown. But that did not stop our digital team. We created content to entertain the kids and ensured the movement continued online while sharing tips on how to entertain themselves during the lockdown.

Engaging Celebs - Bringing the Traffic

To drive further engagement and build credibility around the campaign we collaborated with renowned celebrities and influencers from several demographics like Ayman Sadiq, Rafsan - the ChotoBhai, and national athletes like Jamal Bhuiyan and Mashrafe Bin Mortaza

You’re in

Go tell everybody

We gamified the process. When adolescents took the pledge on BKBT platform, we incentivized them to share about the campaign with their friends.