During #StayHomeChallenge campaign, we reached out to some of the biggest influencers in the country to come online and speak directly to the audience to communicate the critical nature of the Covid-19 situation & why staying home was crucial at the initial stages.

We engaged celebrities who had mass outreach & have been known to the population across the country & multiple generations. When the message comes from a credible, familiar face, it has more weight - people are more prone to listen.